End of an Era: MCN London Motorcycle Show Cancelled as Industry Faces Shifting Priorities

The iconic MCN London Motorcycle Show has officially reached the end of the road. Organiser Bauer Media has confirmed it will no longer run the capital’s flagship biking event, choosing instead to focus its efforts on supporting Motorcycle Live at Birmingham’s NEC as the UK’s main national motorcycle exhibition.

For many in the motorcycling world, this marks a sad moment. The London show has long been a staple of the annual bike calendar, offering enthusiasts across the South a dedicated space to celebrate two-wheeled life, meet industry leaders, and get up close with the latest models. Alongside Motorcycle Live, it stood as one of the UK’s premier motorcycle exhibitions. Its closure represents not only the loss of a major event but also raises serious questions about the challenges currently facing the wider motorcycle industry.

The Reasons Behind the Closure

While Bauer Media hasn’t issued an extensive explanation, several key reasons have been cited. Rising operational costs, dwindling exhibitor numbers, and broader industry pressures have made it increasingly difficult to justify the show’s continuation. Though unconfirmed, there are whispers that the venue lease with London’s ExCeL Centre may have come to an end as well, further complicating the show's future.

In recent years, many small and medium-sized motorcycle businesses have struggled to keep pace with the mounting costs associated with attending large-scale trade events. From stand fees and staffing to travel and logistics, participation can be a significant financial burden—especially for independent retailers, custom builders, and niche manufacturers who form the backbone of the biking community.

A Blow to Southern Riders and Local Businesses

For motorcyclists based in the South of England, the MCN London Motorcycle Show was more than just an exhibition—it was a gathering place. It brought together enthusiasts from all walks of life and offered a rare opportunity for local riders to engage with the industry without having to travel hundreds of miles.

Now, without a major London-based event, riders will be left with fewer options to connect with the motorcycle world in person. And for businesses that once relied on these shows to reach customers, build brand awareness, and make crucial sales, the loss of the London show could prove to be a major setback.

It’s a particularly tough blow for smaller brands and independent traders who already operate on tight margins. Unlike the major manufacturers with hefty marketing budgets, these companies often have to carefully consider every expense—and the high cost of participating in large-scale shows simply isn’t sustainable for many of them.

Time for a Rethink?

This decision could be seen as a wake-up call for the motorcycle industry as a whole. If key events are becoming too expensive for the very businesses that fuel the scene, perhaps it’s time to rethink how we approach these gatherings.

Some in the community are already suggesting alternative formats—smaller, grassroots-style shows held in more affordable venues. Why not rent a field or use a local showground and host an inclusive, community-driven event? One where businesses big and small can attend without worrying about covering sky-high exhibition costs? A show focused more on connection, camaraderie, and culture than on flashy stands and expensive displays.

Such events could revitalise the community, offering an authentic experience for riders and creating new opportunities for local businesses. These shows wouldn’t replace the NEC or other major exhibitions, but they could complement them—especially in regions now underserved.

Supporting the Heart of the Industry

At its core, motorcycling has always been about community. From weekend ride-outs to café meets, it's a culture built on shared passion and mutual respect. The businesses—dealerships, parts suppliers, custom builders, apparel designers—are all vital parts of that ecosystem. But they need support.

If the industry is to thrive, it must remain accessible and inclusive. That means creating platforms where everyone can participate—regardless of budget size. It also means recognising that not all value lies in scale. Sometimes, the most meaningful exchanges happen in the smallest of spaces.

Looking Ahead

While it’s undoubtedly sad to see the MCN London Motorcycle Show disappear from the calendar, it also presents an opportunity for reflection and reinvention. The motorcycle community is resilient, creative, and passionate. With the right support and a willingness to adapt, it can find new ways to bring people together—both on and off the bike.

So here’s to the end of an era—and the start of something new. Let’s hope what comes next will be even more accessible, inclusive, and inspiring for riders and businesses alike.

Remember if you are looking for a free motorcycle valuation. Contact us www.anybikebought.com